International conference “Congress and business tourism industry”, October, 3, 2008

Organizer: The Bonch-Bruevich Saint Petersburg State University of Telecommunications

The aim of the conference: To estimate opportunities of congress and business tourism development in Northwest Russia and to get acquainted with new technologies MICE of the industry.

Objects:

• To discuss congress opportunities of Northwest regions with representatives of tourist industry and administration of regions
• To get acquainted with new technologies of MICE events organization (techniques of the communications and IT tools in MICE technologies)

Participants: Regional administrations, centers of business cooperation, hotel business, expocentres, congress centers, tourist information centers, tour agencies, journalists, students and teachers.

• Seminar: “MICE tourism on Northwest: opportunities and wishes of regions” Speakers: Vasiljeva E.V., project manager Baltic MICE-Tourism Training Centre, Bonch-Bruevich State University of Telecommunications, Rubakova J.L. - Executive director Northwest Division Office of Russian Union of Travel Industry.

  Content:

  The City Government plays an important part in the successful development of the MICE industry. The aim of the seminar is discussing of the recourses, possibilities and work experience of the regional governments in MICE sphere.

  • “Governmental functions in development of MICE industry” Speaker: Rybakova Y.
  • “Possible areas of cooperation for MICE industry private enterprises and Regional Government” Speaker: L.N. Sidorina, chief editor of the magazine "Saint-Petersburg Government Order"
  • “MICE education in Russia: problem and prospects” Speaker: Vasiljeva E.V.
  • “Modern development of the MICE international network and needs of the MICE education” Speaker: P. Saabye-Simonsen
• Panel discussion: “Regional experience in MICE development” Short presentations of Northwest Russia representatives and expert’s comments. Experts: Gorohov A.F., P. Saabye-Simonsen
  • «Integration of Kaliningrad area into the European space of MICE industry» Speakers: Slepenuk Svetlana, director of “Business cooperation Center “Unona” (Kaliningrad)
  • “Cooperation between Government and MICE business” Speakers: Soboleva Olga, the chief of the department of tourism development (Committee of tourism culture and archival business, Novgorod area)
  • “Prospects of MICE industry in Murmansk area” Speaker: Kolesnikova Olga, manager, department of the economical development in Murmansk area (sector of trans-regional economic cooperation and tourism development)
• Master-class “IT-tools в MICE technology” Speaker: Ruchkin D.M., marketing manager

  Content: Information and the software supporting of congress-exhibition events, Internet-conference and business meetings, Internet-commerce, a web-site as a MICE tool, mobile technology, On-line sales, web marketing.

• Master-class “Practical guidance of mini – conference arranging” Speaker: Savelieva T.P., international mini-conference manager, business English interpreter

  Content: international standards and terminology, comparative analysis of office-work and management of the Russian and European mini-conferences.

• Seminar: “Event-marketing” Speaker: Melkonjan V.

  Content: Sources of the profession. Definition and objects. Kinds of events in event-marketing. Who is an event-manager? Terminology. Stages of the organization and carrying out of events. Customer - Executor. Role of tourist agencies and event-agencies in event-marketing as subjects of marketing of services.